Company Profile

 
 
 


Background:

Coaching Associates Pte Ltd is a partnership of executive coaches based in Singapore and operating throughout Asia-Pacific.  Individually, each of us has had more than 20 years' senior management experience with P&L responsibilities in such multinational corporations as AT&T, Lucent, Citibank, ICI, Quantum, BNP Paribas and HypoVereinsbank (HVB).

  • We have operated in a wide cross-section of industries including electronics, manufacturing, banking, stock broking, consultancy, sales, marketing, and training.
  • We have all studied with and been certified coaches by Corporate Coach University of the US. 
  • We are multi-cultural in composition with two Singaporeans, one American, one German and one Malaysian.

Coaching Specialization:

Our field of specialization focuses on Organizational Leadership and Executive Effectiveness. Our clients typically work with multinational corporations and public institutions with headquarters or regional offices in Singapore and operations throughout the Asia-Pacific region.  Examples include:  Pfizer, National Starch & Chemical, Equant, AMD, Baxter, SITA, Infocomm Development Authority of Singapore, STATS, Chartered Semiconductor, and Honeywell. 

We provide training for organizations introducing the coaching style of leadership as part of their corporate culture.  Other workshop programs address such activities as performance management and team building.  In addition, we coach with individuals a one-on-one basis.  Our individual clients are typically senior and middle-level executives.

Mission and Values:   

Our belief is that in people as well as companies, there is enormous potential, which is there to be unleashed.  While it is rare for people to see their own capabilities, creativity, and resourcefulness in full measure, we believe that organizations and people of all cultures, ages, and vocations can work with a coach in a unique proactive alliance to find solutions for their challenges and achieve significantly higher levels of performance.

Coaching Associates provides a solid framework of support and structure to insure the success of our clients.  In each of our assignments, we work with clients to identify measurable and business-oriented goals.  We believe that coaching is an effective and measurable methodology for achievement of goals related to such objectives as earnings, managing people, and team building.

Our Advantages and Strengths:

We are a team of professionals with a unique set of strengths and a depth of experience that allows us to match specific coaches with specific challenges.  We specialize in developing leaders who deliver results. Our coaches have accumulated years of senior executive experience in various industries and executive functions.  This provides us with a range of relevant experiences from which we can draw as we perform our coaching.

  •     We come from varied backgrounds, coaching from different educational, national and life experiences.
  •     Our people are all trained and certified coaches.
  •     And we are business owners and entrepreneurs.
  •     Our coaching and workshop programs are customized to incorporate our clients' organizational mission, values, and competencies.  We apply the best in appropriate coaching technologies that are practical and proven to work.

Our Coaching Approach:

Coaching and coaching skills are applicable and appropriate for use in all organizational settings where leaders and managers strive to adapt to the needs of the 21st Century.  These include traditional manufacturers and marketers as well modern research businesses, government agencies, schools, and VWOs. 

Our programs are customized to the unique needs and organizational cultures of our clients.  We combine workshops with ongoing coaching support to ensure success of our clients in cultivating coaching skills.  Our approach integrates the best in coaching technologies that are practical and proven to work. 

 

 
 


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